Crate and Barrel is a whole home brand, but a large portion of the annual income can be attributed to a few key upholstery collections. This year we wanted to really stand behind those collections by initiating a large scale cross team project to overhaul the upholstery product pages. The product and marketing teams worked together to create a best in class customer experience. 

As the designer on the project, I was responsible for bringing these pages to life. My goal when designing this experience was to remove any separation of inspiration and function. I worked closely with the product teams to get a deep understanding of what's important to our customer, while also finding ways to elevate the presentation of that information.