This year, kids gear was a huge merchandising opportunity. And in order to react to that, we wanted to create content to help promote the category. For this project, the content would live directly on the product page so it needed to be both inspirational and educational. 

The most important piece of content is leading the section with a large inspirational image displaying 3 different models of different ages with text describing some age ranges associated with the different sized backpacks. The secondonary piece is an interactive element that visually shows an example of what can all fit in the different sized backpacks.